Mazda
National Geographic
Role
- Concept
- Creative Direction
An Integrated Brand Campaign Discovering the Depths of Human Potential
National Geographic and Mazda embarked on a journey to find the next great storyteller. We challenged all creators, storytellers, and visionaries – to capture extraordinary moments that leave a lasting impact using the same perspectives, the same philosophies that Mazda’s engineers apply in the creation of every single car.
Assignment: Inspiration began with a contest shared through social media and encompassed web and video content. Out of over a hundred thousand entries, three finalists were selected to compete for a once-in-a-lifetime shot to go on assignment with National Geographic Travel.
The effort culminated in a 45-minute television special that aired on the National Geographic network.
the reach
274+
Million
earned media impressions
225+
Million
content viewers
Case Study Website
https://www.assignmentinspirationcasestudy.com/
From social
to a Tv Series
A full 360 campaign kept the audience engaged in multiple platforms.
BROADCAST
A contest that became a Tv Series
The Assignments were so engaging and authentic that we decided to turn into a Tv Series in the National Geographic Network.
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Episodes
EPISODE 01
Spirit of Hiroshima
EPISODE 02
The Life and Art of Takumi
EPISODE 03
Unique Reflections
EPISODE 04
Uplifted
EPISODE 05
The Winner
over 274 million impressions
