- Creative Direction
A new approach to safety marketing that stands out.
The relatable messaging and unusual type treatment bring character to otherwise dry safety features. At the same time, the clean, modern layout communicates the features’ sophistication in a quick, appealing way.
safety for a fragile world
In this concept, we created a world entirely made of playing cards. The idea of fragility that we created showing that every card is interconnected translate to the viewers as if one card falls, everything else falls. Meaning that in this life, one touch is all that you need to see your world falling apart, that’s why you need a car with the top safety features coming standard.